The world's purest baby wipes - 99.9% water. Safe for newborns. Effective yet ultra-mild, pure and gentle. Water wipes are unlike any other baby wipe on the market, and have been produced using cutting-edge new patent-pending technology to give unrivalled mildness, purity and safety. Conventional chemicals-based baby wipes use ingredients also found in bubble baths, shampoos, etc - but those products aren't used on a baby's skin 10+ times every day.